For me, it has to start with a love for the place. It's usually an area that I have a long history with; many first ascents, and lots of time in the area. It's a long process that I don't try to rush. I want what I do to be good, not out on a deadline. I created my own publishing company so I can create the books I want to see. If I want to spend extra pages on history, profiles on local legends, I have the ability to do that. Guidebooks combine many of my passions, climbing, photography, art and design, writing, history, and community. Once it's done, it's a tangible and long-lasting thing that I can hold.