Purposes of Use |
Categories of Personal Data |
Product and Service Delivery. To provide and deliver our products, services and Sites, including securing, troubleshooting, improving, and personalizing those products, services and Sites. |
Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, video, inferences |
Business Operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, and detecting fraudulent or illegal activity. |
Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, video, inferences |
Improvement, Development, and Research. To test and improve our products, services and Sites, develop new products or features, and conduct research. |
Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Personalization. To provide you with customized content, targeted offers, and advertising on the Site, via email, direct mail or across other websites, mobile applications, social media or online services you may use |
Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Customer Support. To provide customer support including for product returns, and to respond to your questions. |
Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, video, inferences |
Community. To manage and administer our community features and member programs and services |
Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages such as Abandoned Cart, to invite you to participate in customer research opportunities, such as surveys and focus groups, and to process and deliver contest entries and awards. |
Contact details, financial data, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Marketing. To communicate with you about new products, offers, promotions, Elevated Rewards, contests and sweepstakes, upcoming events, and other news offered by Mountain Hardwear and our selected partners, that may be helpful to you in your pursuit of the Greater Outdoors (see the Choice and Control section of this Policy for how to change your preferences for promotional communications). |
Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
Advertising. To display advertising to you (see our Cookie Policy for information about personalized advertising and your advertising choices). |
Contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |