When you visit or interact with our Site, we may use a variety of technologies such as cookies, web beacons, pixel tags, log files, heat mapping and other technologies to automatically or passively collect certain information about your online activity. Please note that we automatically collect, and have automatically collected over the last 12 months,the following information about you:

• Identifiers and Device Information. We automatically collect your Internet Protocol (IP) address when you visit our Site, and other information about your device including unique identifiers such as MAC address or information from the computer, mobile device, tablet or other device you use to access the Site, including but not limited to your device type, operating system and version, browser type and language, settings and configuration, and information about the location of your device. As further described in our Cookie Policy, our website and online services store and retrieve cookie identifiers, mobile IDs, and other data.
• Geolocation Data. We collect certain geolocation data when you use our Site. For mobile applications, this may include precise location data as provided by your mobile device with your consent.
• Usage Information We collect information about your usage of and activity on our Site, including the date and time you visit the Site, the areas, pages or content of the Site that you visit or engage with, the frequency and duration of your activities (including but not limited to the amount of time you spend viewing or using the Site, the number of times you return to the Site), items that are added to or remain in your virtual cart on the Site, other click-stream or site usage data, emails that you open, forward or click-through to our Site, and other sites that you may visit.
• Video. When you visit our stores, we automatically record video for security, safety and loss prevention purposes.

For information about your advertising choices and how to opt-out of location information collection, please see the “Your Rights, Choices and Opt-Outs” section below.

Third parties may also collect information about you on our Site as described in the Third Party Content, Links and Plug-Ins section through the use of cookies and other technology as described by our Cookie Policy.

We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate our websites and online services and to help collect data, including other identifiers and device information and usage data. We also use tracking technologies that can create heat maps to visualize user behavior (for example, highlighting what parts of our Site you viewed and did not view). Please see more information regarding cookies, mobile IDs and similar technologies by visiting our Cookie Policy

Third party analytics and ad tech companies also collect data through our website and apps, often through the use of the tracking technologies described in Section 2 above, including transaction details, account information, marketing and communications data, demographic data, content and files, geolocation data, usage data, and inferences associated with identifiers and device information (such as cookie IDs, device IDs and IP address) as described in our Cookie Policy.

Finally, we may share other de-identified information and/or aggregate information in accordance with applicable law.

Please note that some parts of our Site may include references or links to sites provided by third parties whose privacy practices differ from ours. If you provide personal information to any of those third parties, or consent to our sharing personal information with them, that information is governed by their privacy statements.

See our Cookie Policy for choices about cookies and other analytics and advertising controls.

You may opt out of receiving promotional emails from Mountain Hardwear by clicking on the unsubscribe link at the bottom of those emails, or by clicking this Unsubscribe Link and entering the email address you wish to unsubscribe. If you choose to opt out of promotional emails, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations.

You can opt-out of receiving promotional text messages or calls to your phone number at any time by (i) for text messages, texting “STOP” in response to any text message you receive from us or contacting us as set out in the “Questions/Contact Us” section below and specifying you want to opt-out of text messages; and (ii) for calls, requesting opt-out during any call you receive from us or contacting us as set out in the “Questions/Contact Us” section below and specifying you want to opt-out of calls.

You may also send requests about your contact preferences or changes to your information by writing us at:

• Mountain Hardwear, Inc.
  Attn: Ecommerce 14375 N.W. Science Park Dr.
  Portland, OR 97229

If you are a California resident and the processing of personal information about you is subject to the California Consumer Privacy Act (“CCPA”), you have certain rights with respect to that information.

In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:

• Identifiers, including name, postal address, email address, and online identifiers (such as IP address).
• Customer records, including phone number and billing address.
• Characteristics of protected classifications under California or federal law, including gender.
• Commercial or transactions information, including records of products or services purchased, obtained, or considered.
• Internet activity, including browsing history, search history, and interactions with a website, email, application, or advertisement.
• Geolocation data.
• Employment and education information.
• Inferences drawn from the above information about your predicted characteristics and preferences.

For further details on information we collect, including the sources from which we receive information, review the “Information We Collect” section above. We collect and use these categories of personal information for the business and commercial purposes described in the “Information Use” section above, including to manage our Site.

Notice of Sales. Note that the CCPA defines “sell” very broadly, and certain sharing activities described above may therefore be considered a sale under California law. For example, under the CCPA's broad definition, we may be “selling” certain data, which may include personal information to ad tech companies, and affiliate marketers. These parties may also further sell data to others as described in our Cookie Policy.

Right to Opt-Out. You have a right to opt-out from future “sales” of personal information. To do so, please see the California Do Not Sell My Info page.

Right to Know.You have a right to request that we provide you with the following information:

• The categories and specific pieces of personal information we have collected about you.
• The categories of sources from which we collect personal information.
• The business or commercial purposes for collecting, using, or selling personal information.
• The categories of third parties to whom we disclosed for a business purpose or sold personal information.
• The categories of personal information we have disclosed about you for a business purpose. Note that the CCPA defines “business purpose” broadly; and because we use service providers for a number of business purposes that require access to our systems that hold personal information (such as supplying cloud data storage, maintaining the security of our systems, and providing customer support), in the past 12 months we have disclosed for a business purpose data from all of the categories of personal information that we maintain.
• The categories of personal information we have sold about you (if any), for each category of third parties to which the personal information was sold in the past 12 months. Note that the CCPA defines “sell” very broadly, and some of our data sharing described in this Policy with ad tech companies described in this Policy and in our Cookie Policy may be considered a “sale” under that definition. We do not knowingly sell the personal information of minors under 16 years of age without affirmative authorization.

You may make such a “request to know” by completing the form provided here or by contacting us at 1-866-482-1422 during normal business hours. We will confirm receipt of your request within 10 days. Note that we have provided much of this information in this Policy.

Right to Delete. You also have a right to request that we delete personal information under certain circumstances, subject to a number of exceptions. To make a request to delete, complete the form provided here or contact us at 1-866-482-1422 during normal business hours.

Verification. We may require specific information from you to help us verify your identity and process your request to know or delete. To verify your identity when you make a request to know or to delete, we will email the email address you provide us, and which matches our records, and wait for your response. In some instances we may also ask for additional information such as your mailing address. This is how we verify your identity before complying. If we are unable to verify your identity, we may deny your requests to know or delete.

You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting such a request from an agent, we will require the agent to provide written proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us. You have a right to not be discriminated against for exercising rights set out in the CCPA.

Right to Non-Discrimination. We do not discriminate against you for exercising your rights under applicable privacy laws.

Notice of Financial Incentives. Elevated Rewards members get free ground shipping for online orders, advance notice of new products and technologies, and receive member-only promotional discounts from time to time. You can find a full description of Elevated Rewards, including the benefits offered, here. Because the Elevated Rewards program involves the collection of personal information, it might be interpreted as “financial incentive” program under California law.

You can enroll in our Elevated Rewards Program by registering on our website, or you can call Customer Care and ask them to register you. You may cancel your membership in the Program at any time by notifying Customer Care through our online chat function or calling 1-(800)-622-6953.

In order to receive Elevated Rewards benefits, you will need to be a member and provide the personal information requested through the Program, which generally includes name, email address, mailing address, and phone number. You also have the option to voluntarily provide your gender, and month and day of birth.

We offer a price difference that is reasonably related to the value of your personal information to us in connection with the Elevated Rewards program. We estimate the value of personal information provided by our Elevated Rewards Program members by comparing the total amount spent over a 12-month period by our Elevated Rewards members to similarly situated customers who are not Elevated Rewards members. The value will vary, e.g. based on the promotional discounts a particular Elevated Rewards member redeems, and the amount purchased by the member using that discount.

Shine The Light. Under California Civil Code Section 1798.83, also known as the “Shine the Light” law, if you are a California customer, you may request information about whether a business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of such a request, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed. California customers may request further information about our compliance with this law by e-mailing [email protected] with “Your California Privacy Rights” in the subject field. We are not responsible for notices that are not labeled or sent properly, or do not have complete information. Non-affiliated third parties are independent from Mountain Hardwear and if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non-affiliated third parties directly.