Richmond, Calif. (Oct 17, 2023) – Mountain Hardwear, la leader in durable performance equipment and apparel for outdoor enthusiasts, climbers, mountaineers, and athletes, announces its partnership with Parallel 45 Sales to represent the brand across the Midwest territory. Parallel 45 Sales specializes in connecting brands and people to build the communities of those who enjoy spending time in the outdoors, aligning seamlessly with Mountain Hardwear’s commitment to make better outdoor gear and get more people outside using it.

“The team at Parallel 45 has an impressive background and coveted experience in the outdoor, snowsports and fly fishing industries, said Sablle Stahl - Director of National Sales. “They’re primed to elevate Mountain Hardwear as the flagship brand within their outdoor portfolio and we are eager to collaborate as they immerse themselves in our brand and ensure their dealers have everything needed to be successful.”

Parallel 45 was co-founded by Doug Scott who leveraged his decade of experience in sales at Patagonia to start his own agency. Made up by a team of experienced and dynamic sales professionals, Parallel 45 was founded on the idea that customers should purchase products from companies that advocate for values that are in alignment. Parallel 45 has represented a variety of highly coveted brands in the industry and in addition to Mountain Hardwear, it’s current roster in the outdoor category include Julbo, Exped, Deuter and Maloja, Good To-Go and nCamp.

“Mountain Hardwear has been producing innovative and widely useful products for the outdoors for the past 30 years,” said Doug Scott, Parallel 45 co-founder. As they enter into an exciting next phase of growth, we could not be more grateful and excited to work with this experienced and motivated team.”

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Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide. We build essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. This level of technical precision continues to inspire everything we do. Our designers challenge every stitch and detail to continuously improve both function and comfort. www.mountainhardwear.com.