Stüssy and Mountain Hardwear are back with another collaboration
featuring expedition-quality co-branded gear
Stüssy and Mountain Hardwear are back with another collaboration
featuring expedition-quality co-branded gear

STÜSSY & MOUNTAIN HARDWEAR – Stüssy and Mountain Hardwear are back with another collaboration, featuring expedition-quality co-branded gear. GORE-TEX bibs and shells, insulated sub- zero jackets, beanies, caps, and CORDURA backpacks offer classic, durable, and hardwearing equipment for the great outdoors.
Stüssy & Mountain Hardwear is available worldwide at select Stüssy chapter stores, and stussy.com on Friday, November 1st at 10am.

North America - November 1st, 10am PST
UK - November 1st, 10am BST
Europe - November 1st, 10am CEST
Japan & Korea - November 1st, 10am JST/KST

IMAGE CREDITS
Photography: Antosh Cimoszko
Videography: Hayden Rensch
Cast: Stafhon, Jed, Jake

A model wearing the Stüssy x Mountain Hardwear beanie
A snowboarder wearing the Stüssy x Mountain Hardwear collab while on the mountain
A model wearing the Stüssy x Mountain Hardwear jacket
A snowboarder wearing the Stüssy x Mountain Hardwear collab in the snow

About Stüssy

In the late ’80s and early ’90s, a brand was born from the Southern California surf scene and swept through the clothing landscape to redefine the look and ideology of casual-wear. That brand was Stüssy, a label that grew organically from youth movements and inadvertently revolutionized the clothing business.

Shawn Stüssy was a surfer who used to shape his own boards for friends and locals in Laguna Beach, California. Stüssy began screening t-shirts and shorts to sell along with the surfboards as a form of promotion; his surname written in a graffiti- influenced hand style was to become the company logo. Stüssy inadvertently fell into the clothing business through his deep-rooted love of surfing, and in a few short years, people were talking within the small, insular world of surf and skateboarding in the late ‘80s. Shawn set up small showrooms in New York and California and hit the road, showing his designs to stores he respected. The brand grew during a time when epochal shifts that now frame contemporary popular culture were taking place. In the music scene the late ’70s gave us punk, while the early ’80s brought us a new DIY type of music called rap. Punk broke creative and aesthetic barriers and taught us that anyone could have a band. Rap pushed social boundaries and explored the ideas of remixing and sampling. These new ideas and territories created a new modern platform for fashion and cultural expression. The designs and overall aesthetic touched on references from a range of underground subcultures that resonated with Stüssy. This approach appealed to a worldwide network of creative youth who shared a common interest in surf-culture, skating and music. Limited distribution fuelled the desire internationally, and those who wanted the gear found it and felt a part of something bigger in the process. With Stüssy’s success came the opportunity to travel and spread the Stüssy vibe. The clothing was inspired by an international group of musicians, skaters, DJs and artists with similar tastes; trendsetters in New York, London, Tokyo and other areas of the world were eager to get aboard this movement inspired by a network of like- minded individuals. This group of friends later became the “International Stüssy Tribe” with chapters in New York, Tokyo, London, Berlin and Los Angeles. With a strong network of tribe members wearing the brand in clubs and on the scene across the globe, the Stüssy message spread organically. The brand was committed to producing relevant, good quality clothing at a reasonable price available only at very select stores worldwide in limited quantities. This was an entirely new concept at the time, which has since been used to varying degrees of success.


About Mountain Hardwear

Mountain Hardwear, Inc., was founded in 1993 and is based in Richmond, CA. We exist to encourage and equip people to seek a wilder path in life. For 30 years, we’ve built essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. Relentless precision continues to inspire everything we do — our designers sweat every stitch and detail to continuously improve function, durability, and comfort.

Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide. www.mountainhardwear.com

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