FREE SHIPPING! Elevated Rewards members receive free standard ground shipping. Learn More »

Press

Press Center

MOUNTAIN HARDWEAR ANNOUNCES APPOINTMENT OF CHRIS HARGES AS DIRECTOR OF GLOBAL MARKETING

RICHMOND, CALIF. (Jan. 7, 2013) – Mountain Hardwear, Inc., a leader in innovative, premium outdoor apparel, equipment and accessories, and a wholly owned subsidiary of Columbia Sportswear Company (Nasdaq:COLM), announced today the appointment of Chris Harges as Director of Global Marketing for the Mountain Hardwear and Montrail brands.

“Chris’ leadership as Brand Manager over the last year has been instrumental in bringing a new a new aesthetic to the Mountain Hardwear and Montrail brands,” said Topher Gaylord, President of Mountain Hardwear and Montrail. “His proven experience in the industry and with these brands gives me confidence that he is the right person to increase awareness of and affinity for these two growing brands.”

Chris Harges, who most recently served as Brand Manager for Mountain Hardwear and Montrail, will lead marketing strategy and build international marketing programs for the two brands as Director of Global Marketing. Harges brings over 20 years of outdoor industry and marketing experience to the role. Prior to Mountain Hardwear, Harges owned a San Francisco-based creative agency that served the outdoor industry and held marketing and management roles at The North Face and EMS.

In his new role, Harges will oversee management of Branded Environments, Account Marketing, Creative Design, Sports Marketing and two newly created positions, Brand Manager, Product and Brand Manager, Communications.

Kari Rice has been appointed Brand Manager, Product. The Brand Product team will focus on strategic commercialization of Mountain Hardwear product through research, product & technology positioning, content creation and sales tools. Rice previously served as the Mountain Hardwear and Montrail Product Marketing Project Manager and has industry experience at Sierra Designs and Ariat International.

Laura Schaffer has been appointed Brand Manager, Communications. The Brand Communications team will focus on building and bringing seasonal stories to life through integrated platforms including advertising, PR, social media and digital marketing. Schaffer was the Mountain Hardwear and Montrail Public Relations & Gives Back Program Manager and has industry experience at REI, Snowbird Ski & Summer Resort and the 2002 Olympic Winter Games.

Seth Cortright has been named Creative Lead. The Creative team will continue to roll out the premium look and feel and clear messaging that are helping to differentiate the Mountain Hardwear and Montrail brands. Cortright has played an integral part of the Mountain Hardwear creative team for four years.

Rounding out the marketing management team, Jimmy Hopper is Sports & Partnership Marketing Manager, managing the Mountain Hardwear and Montrail athletes, events, guide partners and film partners. Melinda Ball is Branded Environments Manager, overseeing brand environments including brand shops, fixture programs, POP and trade shows.

About Mountain Hardwear: Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com

About Montrail: Montrail is a premium footwear brand known for high performance running shoes that bring traction, comfort and stability to all the surfaces of the earth. We create running and recovery footwear innovation in partnership with era-defining athletes, materials scientists and physiologists to help every runner enjoy every run. Montrail, based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through running, specialty outdoor and sporting goods retailers in the United States and over 30 countries worldwide. www.montrail.com

For more information please contact Mountain Hardwear Public Relations Manager Laura Schaffer at 510.558.2909 or lschaffer@mountainhardwear.com.

Contact Us

If we can help you with a story, gear review, or image request, feel free to contact us.

North America Inquiries
julie@jamcollective.net

European Inquiries
pr.eu@mountainhardwear.com

Press Release Archives