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Mountain Hardwear Announces Sales Team Changes - Shores Named National Sales Manager, Chandler Moves to River Sports Outfitters

RICHMOND, CALIF. (Apr. 10, 2012) – Mountain Hardwear, Inc., a leader in innovative, premium outdoor apparel, equipment and accessories, and a wholly owned subsidiary of Columbia Sportswear Company (Nasdaq:COLM), announced today the appointment of Tom Shores as National Sales Manager and the departure of longtime sales representative Bill Chandler.

“Mountain Hardwear’s growth opportunity is significant right now and, based on his strategic and organizational experience, Tom is the right person to lead our sales team to build on that potential,” said Topher Gaylord, president of Mountain Hardwear.

Shores, who most recently served as Mountain Hardwear’s Western Regional Sales Manager, will drive the U.S. sales strategy for the brand and lead the U.S.-based sales team. Prior to Mountain Hardwear, Shores was an Independent Sales Representative and Specialty Sales Manager for Columbia Sportswear Company for over five years. His additional outdoor industry experience includes sales, marketing and management roles at The North Face, Blue Waters Kayaking and Marin Outdoors.

Mountain Hardwear has worked with Chandler and his Southeastern-based sales agency, Nomad, Inc., since the brand’s beginning in 1993. After 19+ years representing Mountain Hardwear in specialty outdoor retail channels, Chandler will be transitioning into ownership of River Sports Outfitters in Knoxville, Tenn., as industry veteran Ed McAlister moves into retirement. One of the most prominent specialty retailers in the South, River Sports Outfitters has also been with Mountain Hardwear since the very beginning.

“Not many people or accounts know Mountain Hardwear better than Bill Chandler, Ed McAlister and River Sports Outfitters do,” said Shores. “We’re looking forward to continuing to build the strong relationships and legacy that has been established as Bill moves into his new roll at River Sports.”

About Mountain Hardwear: Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide.

For more information please contact Mountain Hardwear Public Relations Manager Laura Schaffer at 510.558.2909 or

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