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Mountain Hardwear Builds Equipment Team With New Hire, Two Promotions

RICHMOND, CALIF. (Feb. 29, 2012) – Mountain Hardwear, Inc., a leader in innovative, premium outdoor apparel, equipment and accessories, and a wholly owned subsidiary of Columbia Sportswear Company (Nasdaq:COLM), announced today the reorganization of the equipment team. Matt Page was promoted to Vice President, Global Product, Robert Fry was named Equipment Director and Chris Curtis was promoted to Product Manager, Tents and Sleeping Bags.

Matt Page has been promoted from VP, Global Apparel & Accessories to VP, Global Product. In addition to his current apparel and accessories responsibilities, Matt will be responsible for the overall strategy and direction of the Mountain Hardwear equipment product lines. He will lead the creative, merchandising and design & development teams to create the highest quality, industry-leading apparel, accessories and equipment.

Robert Fry has been named Equipment Director. With strong ties to the outdoor industry through his years at The North Face, Robert brings a wealth of experience and knowledge to Mountain Hardwear’s equipment team. Robert’s previous roles include Sr. Product Manager of Equipment, Gloves and the Summit Series at TNF and Sr. Product Manager of Outerwear, Waders, Equipment and Gloves at Simms Fishing.

Chris Curtis has joined the equipment team as Product Manager, Tents & Sleeping Bags. Chris’s long history with and commitment to Mountain Hardwear, most recently as International Product Manager, made him an exceptional candidate for the role.

About Mountain Hardwear: Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com

For more information please contact Mountain Hardwear Public Relations Manager Laura Schaffer at 510.558.2909 or lschaffer@mountainhardwear.com.

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