In addition to being passionate about the outdoors, Mountain Hardwear employees are passionate about making great products. We tend to be innovative and creative, like challenges, look for the best ideas and are proud to be part of the Mountain Hardwear team. We like our small-company feel, team orientation, down-to-earth approach and casual atmosphere (some of us even bring our dogs to the office!). Most of us like to get outside as much as possible, especially since being outside means we get to use our products.
Our brand was founded by a group of passionate people, who on a shoe-string, believed anything is possible, and that anything worth pursuing in life required challenge. The time was NOW! They were in an industry of sameness with a herd mentality, it was time to challenge the way things were being done, a paradigm shift, time to shake it up, and get after it! They believed only through seeking out challenge can you truly achieve greatness in life and the people you serve. They rejected words & concepts like status quo, mundane, the way things are, you can’t do it that way, think realistically. It was time to do it differently, change the rules, because when you are like everyone, you are no one at all. It was a progressive attitude, a free thinking attitude, and a belief that the greatest service to people was to enable them to progress their potential in life, and to do that required passion, big dreams, and the courage to take on challenge.
Since the beginning, our brand has been focused on the literal mountain. Climbing to the highest peaks in the world, humbly standing on their summits and celebrating the possibilities realized from pursuing dreams with relentless passion and focus. We have always looked for the next big challenge, the next big climb, the steepest descent, the longest wild run to feed our insatiable appetite to test our resolve, and push beyond our perceived limits and learn a little more about ourselves.
As we learned more about ourselves, grew, and expanded as human beings, and within our culture, we realized standing on the peak didn’t define who we were and our potential; it was the moments of challenge, along the journey that defined us. We celebrate those individuals and are inspired by big dreamers that believe anything is possible.
We build the world’s most technologically advanced products to enable those people who seek out challenge as a way to progress their own potential in life.